Summary: As part of the Capstone course, I worked in a group with five of my classmates for the Harriet Beecher Stowe House. We were tasked with redesigning their website, creating a comprehensive social media guide, designing Civil War museum panels, and suggesting possible events and partnerships.

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Reflection: The Harriet Beecher Stowe House (HBSH) is located in Cincinnati, Ohio and is a non-profit organization dedicated to remembering the legacy of famous abolitionist author, Harriet Beecher Stowe. During my Capstone course, I was part of a semester-long project dedicated to improving the Harriet Beecher Stowe House's organization, in terms of their digital presence and through the creation of new branding materials. As a member of the HBSH team, I was heavily involved in the creation of a comprehensive social media guide for the organization. Myself and another team member worked extensively on this project to ensure the Harriet Beecher Stowe House could begin to develop a more lively social media presence through the use of Facebook, Instagram, and a blog. In addition to working on the social media guide, I was also responsible for editing/rewriting the walking tour and Catharine Beecher pages of the newly redesigned website.

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This class, which focused on integrating the skills of the RPW program into a real-world scenario, greatly challenged my writing capabilities. This course also gave me a great deal of insight into how best to approach a client in the future, and how to effectively work as part of a team on a major project. By the end of the semester, my team and I had created several well-crafted deliverables that we hope the Harriet Beecher Stowe House continues to use for years to come. 

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To download a static copy of my social media proposal, please click the second to last icon in the topmost toolbar of the PDF viewer. The icon looks like an arrow pointing downward on a piece of paper.